Dr. Toni Schmader was featured in UBC’s “The potential is yours” campaign. Ever since she was a teenager, Dr. Toni Schmader has been trying to figure out why we treat each other as ‘us’ and ‘them’. As a professor and Canada Research Chair in Social Psychology, she’s been diligently working to determine how educating people about their implicit biases can make a difference in changing the culture of an organization. The end goal? Designed and tested interventions that will counteract the negative effects that biases can have on how we treat each other. Read a Q&A with Dr. Toni Schmader here: https://www.ubc.ca/ourpotential/toni-schmader.html