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Social Identity Lab
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  • UBC Psychology
  • Dr. Toni Schmader is working to better understand why we treat each other as “us” and “them.”

    Dr. Toni Schmader was featured in UBC’s “The potential is yours” campaign. Ever since she was a teenager, Dr. Toni Schmader has been trying to figure out why we treat each other as ‘us’ and ‘them’. As a professor and Canada Research Chair in Social Psychology, she’s been diligently working to determine how educating people […]

  • Congratulations to Dr. Toni Schmader for receiving the 2018 Daniel M. Wegner Theoretical Innovation Award.

    The 2018 David M. Wegner Theoretical Innovation Award “recognizes an author that provides the most innovative theoretical contribution to social/personality psychology through the generation of new hypotheses, new phenomena or news ways of thinking about the discipline.” Dr. Toni Schmader, UBC Psychology professor and ESS Consortium director, and her co-author Constantine Sedikides, were honoured with the […]

  • UBC Psychology Professor Toni Schmader is among UBC’s Canada Research Chairs

    Call them catalysts, magnets, even disruptors; the federal Canada Research Chair (CRC) program is specifically designed to “attract and retain some of the world’s most accomplished and promising minds.” Backed by CRC funding, these gifted professors, eminent academics and researchers — the Chairs — ‘set up shop’ in Canadian universities, freed to focus on research […]

Welcome to the UBC Social Identity Lab website!

Social groups define who we are and how we view others. The research in my lab examines how people are affected by these social identities and the stereotypes attached to them. We examine social stereotyping from the point of view both of perceivers and those who are targeted by stigmatization. And in much of our work, we aim to harness theory and basic science in psychology to better understand and address inequality created by social biases. Currently, there are three active lines of research that are keeping us busy, although we often have other side projects that crop up based on students’ interests: Stereotype Threat, Communal Roles, Shame and Guilt.

  • News
Congratulations to Dr.Katharina Block! Congratulations to Dr. Katharina Block on her new job as Post-doc at New York University.
Congratulations to Lucy De Souza! Congratulations to Lucy De Souza for winning the Jenessa Shapiro Graduate Research Award! The award is given to up to two students per year and “provides assistance to graduate students from an underrepresented background with the cost of conducting research in personality and/or social psychology.“
Congratulations to Dr. William Hall! Congratulations to Dr. William Hall on his new job as Assistant Professor at Brock University.
Social Identity Lab
Vancouver Campus
2136 West Mall
Vancouver, BC Canada V6T 1Z4
Tel 604 822 4826
Fax 604 822 6923
Email SIlab_admin@psych.ubc.ca
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